Who’s on Twitter?
Posted: July 17th, 2009 | Author: admin | Filed under: Social Media | Tags: Janet Aronica, Social Media, social media marketing, Twitter | 3 Comments »I’ve been spending a lot of time on Twitter lately. No, I’m not stalking you (well, not that much) but I’m doing some PR research. Sifting through profiles, I noticed something and I want to know if you notice this too.
According to their 160-character bios, the vast majority of people I came across fit into these categories:
-Marketers
-Public Relations people
-Journalists
-Software/web/graphic designers, enthusiasts…people who code.
-Self-proclaimed “social media gurus,” “digital natives,” and “experts” who may or may not know what they are talking about
-Boyfriends, girlfriends, husbands, and wives of avid Twitter users. Significant others introduced/suckered into micro-blogging who probably still make fun of it but are secretly addicted.
Follow me for a moment into the idea that we are at least in part defined by our occupations. Sure, there are nurses and teachers and lawyers on Twitter. There are tons of politicians and entertainers on Twitter, but I think we can argue to some extent that they too are using Twitter as marketers. I’m concerned that a huge portion of Twitter isn’t so much this even playing field of Common Joes, but more of a media-infatuated, geeky, techy clique. When we the marketing/PR types get excited about “putting the public back in public relations” and encouraging our clients to engage in conversation with consumers – who are we telling them to talk to?
Don’t get me wrong: I love me some Twitter. I just wish it was more diverse.
