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Bridging the Gap in Social Media – Infographic

Posted: June 21st, 2011 | Author: | Filed under: Social Media | 8 Comments »

This infographic from Jason Falls downright spoke to me. Social media isn’t as ubiquitous as we think.

I’m from Buffalo. I check in on FourSquare at the coffeeshop twice when I’m home for the weekend and I’m the mayor. People just don’t care about check-ins on location-based services there like they do in more concentrated areas like Boston of NYC. My dad does TV ad sales, and a bunch of his clients are small or local businesses. He tells me all the time that social media consultants need to have brochures to hand out to people. Of course, I’m all… “Brochures? Can you link those to a QR code?” No Janet. Most people who will pay you for consulting services actually don’t give a crap about QR codes.

Literally, there are people who don’t know how to spell Twitter. As in, they don’t know how to use it for their business and they don’t know if it has one or two t’s in the middle. They aren’t the type to Google for information, they want to get on the phone and talk to somebody. They aren’t stupid, they just have done marketing differently for a very long time, but want to learn how to use this new thing.

Social media is still new to many many many people. While we are getting fancy with timing Tweets and thinking about if we can optimize Twitter profiles for keywords for social search, there is a ton of 101 work to be done.

Enjoy Mr. Falls’ infographic. And if you aren’t already learning from the Social Media Explorer blog, subscribe today.

Bridge The Gap – Learn Social Media at Exploring Social Media

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Roberta Rundquist

WOW...this scares me, I have learned "not" to put all my eggs in one basket-for fear of "what if or things beyond our control happening"...just one social media site being a giant- I am not by no means saying this is a bad thing...But, I personally am trying to figure out what it means for our future? Our childrens future? How many baby-boomers there are what it would mean to us? Can anyone shed some light on this for me...WHat does this mean for our future and where will it take us? Query-Have we thought about this?
Consider that just for a moment. Your probably going to say Wow too now!! In saying that I have been doing research and trying to learn new things to help me...since I cannot find (work) that pays decent wages so I can retire someday...I am going with my philosophy
...Life isn't about finding oneself it's about creating oneself! And it all begins with believing in "who" you are, and I truly believe I can help others with what I've learned in my life...I'm on facebook "LIKE" me roberta rundquist...help me share my new beginning! I'd like to hear what you think? After you ponder on this a few minutes...Thank you and may god bless you and yours.

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Nick Winters

Pretty sure this is an attempt by Constant Contact and Credit Loan to bolster the appearance of email marketing. Not sold. 

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Jeffrey Stevens

I'm concerned because I work in the IT industry and I see people here
that are not familiar with SM other than say, Facebook (because it's so
hugely popular). Part of it is time and the other part is desire. I have
to make time to investigate SM tools because it is my desire to be
knowledgeable and have a passing familiarity with current trends and
tools. Heavy workloads nowadays kind of removes any incentive to
explore. It's a shame.

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DeVaughn

Indeed some interesting stats...curious about the source too

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Matthew Smith

I'm interested in the statistic about percentage of Americans that use social media. Falls says that "only 52% of Americans have profiles on social media sites...not 70% like typically reported." That's a pretty direct refutation without documentation. I can happily extend the benefit of the doubt that he’s done the necessary legwork…but what I’m most curious about is how he reached a number so different than what other expert studies have shown.

Thoughts?

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Janet Aronica

You're totally right - I give him the benefit of the doubt but because he's a legit guy but would also be interested to learn about the source.

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Trackbacks

  1. How to: Get Started in Social Media for Small Business | Social Rant says:
    July 5, 2011 at 8:14 am

    [...] free to pass along to clients, your aunt with a coffee shop, etc etc. Whoever you think would find social media 101 tips to be [...]

  2. Alexander7 says:
    July 17, 2011 at 7:08 pm

    ……

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