Every marketer who keeps themselves up-to-date with the marketing trends will agree that content is the most important asset these days, regardless of the kind of website you own. Whether it is a magazine or an online casino, your content can make the difference. However, that does not mean that the days of link building are gone. Links play just as big a role as they always have. Only the methods have changed a little. According to some marketers, content marketing is the final step on the ladder of link building.
Link building at the beginnings of search engines
Links did not always have the status they do today. Initially, when search engines first appeared, their only role was to provide results to the searches conducted by users. This made link exchanges, link pages and link directories were the most popular marketing strategies. Therefore, if you had an online casino or a website where users could play slots, for instance, the best way to draw customers to it was to insert keywords related to them in various articles and submit them to other related websites or to article directories. However, these methods soon became old-fashioned, being replaced by content marketing.
The use of links to provide search results for users made sense up to a point, but the results needed to be differentiated. This is where content marketing came in, a marketing method which proved to be very effective. You did not need to have too much content on your online casino or whatever website you had. Some content and a few links were enough. So it was much like link building versus content marketing. Over time, the latter has developed up to a point where content alone can be enough. However, it must meet a few conditions.
Link building today
The evolution of the Internet has brought along not only new marketing strategies, but also fierce competition. Therefore, inserting a few links into an article is no longer enough to bring traffic to a website. Firstly, the content of your online casino or whatever website it may be must be consistent and relevant in order for it to be seen with good eyes by search engines. Secondly, the links must be inserted naturally in order for Google penalties to be avoided. In other words, if you want to place a link to one of the slots pages of your website, you have to make sure the keywords related to them that you choose fit perfectly within the article rather than stand out as advertising tools.
Link building tomorrow
But if the power of content and content marketing is so big today, is there room for new tips and rules? Savvy marketers predict there is. They believe search engines will collect even more information about the Internet navigation history of users, most probably not only from computers, but from other devices too. In other words, link building could advance to a point where you can learn exactly how your customers ended up on your online casino, for instance, where they might go from there, but also what exactly they are interested in. They may be looking for a review of the casino, they may want to play a game of slots or they might just want to check out the bonuses. You may be looking for the exact same things when visiting other online casinos too. If these are all things of interest to you too and you are looking for more info, click here. All this information can help create a story which can be promoted through social media and convince visitors to repeat their visit to one website or another. In the end, every business has a story behind it that needs to be told.