How to: Get Started in Social Media for Small Business
I was so excited that SCVNGR invited oneforty to be a part of its small business social media summer school series. On June 27, I stopped over to SCVNGR’s (very cool) offices to talk about tips for getting started in social.
Here are my slides, as well as a little cheat sheet of tactics and resources that I handed out. Feel free to pass along to clients, your aunt with a coffee shop, etc etc. Whoever you think would find social media 101 tips to be helpful.
Something I said toward the beginning of my talk was that even though there are so many platforms to participate in and tools to choose from, there are universal things you’ll need to do on each platform no matter what. So, my message was to just understand these ideas, and that way no matter what platform you’re thinking of participating in, you’ll know how to approach them.
These ideas include:
1. Claim your page on that platform – Complete all the information, and represent your brand. (I used the analogy of, you wouldn’t walk into high school first day without your shoes on. You shouldn’t step out into social media that way either.)
2. Listen & Respond – Chances are, people are already talking about you on social media. First and foremost, set up searches so you can find these mentions and respond to these people, whether they are saying positive or negative things. This applies whether you’re monitoring FourSquare checkins or Twitter mentions.
3. Be Genuine - A first-person, human voice works best. Some brands’ styles are more casual and others are more formal, but either way people like to know that it’s a real human behind the logo-avatar. That’s how you build relationships and make the most of social media.
Here’s the information: