Social Media: If I Started Today

I’m feeling nostalgic these days. With my second Inbound Marketing Summit wrapped up, and experiencing my first time at Blog World in Vegas in October, I’m entering November and that means it’s my Twitterversary again. Two years. Damn.

And it’s yet another blog for me. You may notice that now has a new home on, a new (and anticipated to be evolving) look, and compiled content from three of my blogging ventures over the past two years. Yes, three… Things don’t look perfect on this blog right now and that’s ok. Startup life has taught me that sometimes “done” is better than perfect, and you iterate your product from there. I’m happy to have my domain name and my content here, my Tweet button and Facebook like button installed so you can share it with your friends. There’s a way to subscribe to my content. I’ll add the extra stuff as I go along, but I’m no longer waiting around for myself to figure that stuff out before I blog. It’s a blog. Blogging comes first.

I haven’t done things perfectly in social media. Here’s what I’d do if I started today:

I’d start a blog on I’d buy my domain name from the beginning and buy whatever amount of money they charge these days for domain re-direction. I’d use the *simplest* theme possible. I would not. I REPEAT: I would not fuss and muss over the look and feel of my blog. I would just start blogging.

A mistake I made in blogging is wasting a lot of time on the look/feel of my blogs and getting frustrated with coding stuff I didn’t understand. I wasted time I could’ve spent writing screwing around with HTML and whatchamacallit and getting no where with it. I’d get the content right before I worried about headers, colors, widgets etc.

Social Health Nut is an example of this. I fussed around so much trying to figure out how I wanted that thing to look that by the time it looked the way I wanted it to, I realized I didn’t even know what I wanted to blog about. So I didn’t blog. #fail

You have to scale. What is priority when it comes to customizing your blog? What matters most? When you are JUST starting, this matters most:

After I got a good six months of blog-at-least-once-a-week content under my belt, THEN I would move my content over to There are far more theme options and customizations available with plugins from what I can see so far. Paying for Bluehost and having their customer service people there to bail me out when I jack up my .php stuff is well worth it. You can’t get any help like that when paying for rights to customize the CSS over there.

Another option? Just do a Posterous blog. It’s a very simple blogging platform, you can just email your posts to and they show up on your site. It’s a change to focus on the content without the distractions of all that other garbage.

Also, remember: You don’t have to do a WordPress blog.

It’s the content that matters, not the platform.

Steve Rubel uses Posterous.

Seth Godin, David Armano, Julia Roy and Greg Verdino all use TypePad.

Hipster Puppies uses Tumblr. Oh, wait…

You get my point. Just start blogging. Not sure what to write about? Talk about how you’re not sure what to write about because you’re just learning about social media. “I’m new to social media and I read this article today and this is what I thought of it.” That’s a legitimate blog post! And my God, this SMD community would find that sort of stuff refreshing coming from someone new to the space, I think. Just start blogging. Go. Go, go go.

And just start Tweeting. That’s what I did two years ago and I’d do it all again. I literally just started asking people how they got their PR jobs in Boston and Tweeted blog posts I read and commented on and found interesting. I still do that, only now I’m asking about advice when it comes to community management and Tweeting/commenting on blog posts related to that. Remember that “don’t talk to strangers” advice you got as a kid? That doesn’t apply to Twitter. Talk to strangers. Lots of them.

Getting on Twitter and blogging changed my life. It changed my career direction and introduced me to amazing friends, mentors and people. It’s been a wild two years. There are things I could have done better, yes. But there is nothing that I would do differently. 🙂

I’m An Introvert and Conferences Scare the Crap Out of Me

I have a confession to make that may seem odd to you: I’m an introvert.

“Heh, good luck being a community manager gig, kid,” is what some are going to think.

“May want to re-think that marketing career,” is what some are going to think.

And that’s fine. Trust me, I’ll find my way. I always do.

I never fancied myself an introvert until recently. First, I love one-on-one conversations. I love deep conversations. I’m an open book, not hesitant to freely and comfortably share what’s good and what’s not so good with me. I also like public speaking and Powerpoint presentations. I feel natural in leadership roles where I am standing in the front of a room and running a group discussion.

I would say I was a fast adopter of Twitter, a platform inherently different from Facebook and Myspace, which are based on networking with shared connections, vs. communicating with strangers. But I discount this as evidence of extrovertism, as the safety of a computer screen and my openness on Twitter possibly proves myself as an example of the opposite.

The oddest aspect of my supposed introvertism is that I’d describe myself as bubbly, spunky, sassy… I like making people laugh. It doesn’t take me long to feel comfortable acting that way around people.

There’s the middle space of human interaction that scares the shit out of me, between one-on-one conversations, hanging with people I know and public speaking enlies the thing I really suck at: mingling. 

I hate mingling! God, UGH! a;lwekra[0inag This is just one of those things I am terrible at.

Mingling makes me really nervous, and one would think that by 23 I would have this down, right? After college parties and weekends at bars I’d have this together, right? Well, no. I’m a chick. Usually chicks just show up at bars with their groups of girlfriends, get a vodka diet and people mingle their way over to you. 

It doesn’t work that way at conferences. You have to just hang out and meet people. I’m so bad at this. I get really nervous and self-conscious. I don’t know what to say, how to introduce myself, how to approach people… But it’s weird: if you want to specifically meet for coffee or lunch or just chat one-on-one somewhere away from the crowd – I’m down! 

I’m worried my crappy networking skills will hold me back. It’s not arrogance, just raw passion and drive that speaks when I say things like “I’m getting a hammer” and busting through the glass ceiling that still exists in PR, marketing, entrepreneurism and tech. I really want to do something with this life.

I’m a dreamer. I spend a ton of my free time – my beloved Janet time (which I thrive on, I’m serious, I’m an introvert) – thinking about stuff. I think about the intersections of the internet, law and social media, contemplating the tragic experiences of Tyler Clementi, the Catsouras family and others. I think a lot about how we can use social media to find missing children. I’m just a dreamer off in my own world, contemplating what’s next. Don’t interrupt me with a phone call, because if I’m able to find my damn phone and answer it, I’ll probably be awkward on the phone. (I had a well-meaning boss tell me that once.) 

So what do I do from here? First, I’m giving up on mingling. 

Seriously. I’m not forcing myself to do this anymore. Every time I try, I’m just awkward, nervous, and I feel worse about myself because of it. I’m worried I make a bad impression. Screw mingling. I’m networking my way.

I need to make more coffee dates. I need to plan ahead before I go to these conferences and see who’s going to be there and make a plan to meet up with people for lunch on those days. When I can’t do that and there is absolutely no way around “mingling” type situations, I need to do use my “buddy system” and bring a friend to mingle in the crowd with, to ease the pain if you will.

At the end of the day, of course I have to mingle. Sort of. I’m a community manager. Part of my job is to love the crap out of my brand in public. Fake it til you make it, so the saying goes. Fake that confidence until it becomes real I suppose. 

But really, truly, I think my networking story is going to be about quality vs. quantity. Maybe I won’t meet ten new people at Inbound Marketing Summit – I’ll have coffee with two. And that’s fine. I don’t need to make a collage of business cards on my bedroom wall of people who’s faces I can’t remember. I’m building that inner circle. Those people I IM in the middle of the day on Gchat just to Gchat. Those people I grab drinks with. Those LinkedIn contacts I’ll actually contact if I or someone I know is looking for a job or advice. But I don’t email them – I text them. The thing is, those two people know ten other people, one of whom may want to meet for coffee at the next minglefest.


Most of Twitter Is Un-ReTweetable Crap. Well, Okay, But…

Do you Retweet every Tweet that interests you? Do you @reply someone every time you have a reaction to something he or she Tweets?

Recent statistics from social media analytics firm Sysomos report that 71% of Tweets garner no reaction whatsoever. This means no Retweets and no @replies. Sysomos’ statistics are the findings after studying 1.2 billion over the course of two months. The report also reveals that of the 23% of Tweets that do produce an @reply, 85% of those only produce a single @reply.  Just 6% of Tweets get a Retweet.



Mashable jumped on the story, and one of the commenters summarized much of my reaction: No @reply or Retweet does not imply falling on deaf ears. Not all information warrents a share or a response.

I know that Sysomos is just crunching the numbers as they saw them, but I don’t think the research paints a picture of what is really going on on Twitter. A few things:

  • What about direct messages?

Sometimes, I’ll get into a conversation about making specific plans to meet up with someone on Twitter. I stop @replying that person and I send a direct message.

Sometimes, I just don’t feel that whatever I have to say is educational, informative, generic, or funny enough to share with the 1,800 or so people who follow me. Those Tweets people were sending didn’t go unnoticed or unreplied to, they were just private interactions via direct message.

  • @replies and Retweets aren’t the only means for impact

Did you know you can favorite Tweets? Not that many people do this, but I do know some people who use the “favoriting” option as a way to bookmark Tweets for later. They do this with Tweets of articles they want to read later, for example, and keep track of it using a tool like allows you to read Tweets in a newspaper-like format. Ever see those Tweets like “the Janet Aronica daily is out”? That’s someone publishing the links they found from their friend’s Tweets that day. Now, they may not have directly Retweeted that individual’s specific Tweet that hour or replied to that person’s Tweet right then.

My point is that just because it’s not in the form of an @reply or a Retweet, that doesn’t mean someone didn’t find a Tweet useful, funny, informative, etc. Also, how many times a day do you see a Tweet and just think “wow” but you are too busy at the time to actually type out a reaction to it? Again, that Tweet didn’t fall on deaf ears, it just didn’t garner a public reaction out of you.

  • There’s a lot of “pointless” babble out there

I wonder how much of the 1.2 billion Tweets were just garbage. There’s a lot of junk on Twitter. My company has an “OH” account that’s just Tweets of funny things we say at the office. We’re the only ones who follow it. It’s basically an inside joke to us. (I’m sorry, social media gods, it’s pointless crap but it’s funny to us. 😛 ) It’s not meant to be @replied or Retweeted, but the 50 or so Tweets we’ve sent from it could’ve been a part of that 1.2 billion Tweets. I recently saw someone Tweeting about how she had started an anonymous Twitter “diet” account so she could Tweet about everything she ate and how she felt about it to help herself keep on track.

It’s 2010 and we still have that itch we had in high school when all we wanted was to put up a really great away message on AIM. We want to rant, snark and cry. We want to be heard but we don’t want to be held accountable, and I actually think there are a lot of Twitter accounts out reflecting this, but they’re anonymous. It’s your Live Journal, served up 140 characters at a time. Is it pointless? Well, it’s not supposed to garner an @reply or a Retweet, they are just thoughts.

I suppose the argument can be made that in order for a Tweet to really have legs, in order for it to resonate it needs to be shared publicly. However, I think that if you’re a marketer and you’re looking at this stuff, don’t read it as “Twitter is a waste if almost 3/4 doesn’t produce a public reaction.” What I’m going to look at is, how do my company’s account’s followers want to interact with me and share my content other than @replies and Retweets? How are you going to apply this to your marketing?

“Eternal Champion of the Entrepreneur”

I'm re-posting this article from TechCrunch because one of my top goals in life is to chase my crazy daydreams. Because at one point, Twitter was somebody's crazy daydream and Michael Arrington said that was stupid. At one point, somebody thought selling shoes online wouldn't work. But somebody kept pursuing that and we have Zappos. And even if it wasn't a company, maybe it was another idea. Maybe somebody thought the OldSpice social media campaign was a bad idea or that no one would buy iPads.

In my humble opinion the world is not lacking raised eyebrows, devil's advocates and skeptics–although they are most certainly necessary. But I think we really need more of those innovative brainstormers with the thick skin to relentlessly pursue their ideas.

I often point to my first post on Twitter, the day it launched in 2006. Why? Mostly because of how wrong I was. Best line: “I imagine most users are not going to want to have all of their Twttr messages published on a public website.” I also love that original vowel-free logo.

The first couple of comments to that post are classic as well:

I do not understand the utility of adding the SMS messages to a public webpage or making messages from my network public. I would have to pass on that type of offering. The ability to make messages private should be added asap.


i do not want to be woken up at 4 a.m. because my friend got drunk and decided to text Twttr with “asdl im at barasdf sooo drunksalkfjs”…i find it interesting such an annoying feature is supposedly causing viral growth…i’m done developing social software if the key to success is to be intrusive


So is it pronounced twitter or twatter?

With the benefit of hindsight it’s clear that I was…a bit off on how Twitter would play out. As were most of the commenters, although commenters are often negative just to be negative. And the most wrong of all? The Odeo investors who elected to take their money back rather than port it over to Twitter.

My point here is that you never know which startups will make it and which won’t. As a blogger I say it like I see it, but I’m wrong a lot. It’s why I’m not a venture capitalist, where wrong decisions tend to have real consequences. And this is also a reason for us all to give startups a little breathing room when they’re finding their space in the world. Startups evolve. The world evolves (things have changed a lot since 2006).

That dumb startup that’s just a rehash of that other thing from before, with a twist, just may turn out to be something special. Perhaps world-changing special. It’s why I like The Man In The Arenaso much, and why I’m an eternal champion of the entrepreneur.

Good communication = simple and emotionless email

They say you can’t shit where you eat. It’s a common phrase used as advice of why you shouldn’t mix dating with your career. But as I skip and run and tweet and yes, sometimes stumble along in my twenties I’ve seen so many similarities between the two, but that’s really for another blog post. Or a memoir. A collection of essays. I’ll crowd-source it.

Here’s the thing: In perfect relationships, the same “they” who speak of shitting and eating (sitcom writers I suppose) also say that when you fight, you fight perfectly. I can live to say that this is possible in the workplace. You disagree perfectly. You communicate perfectly.

I love my team because of our email style and because of our communication over all.

If someone doesn’t like my idea, they say so. An email is signed:



If we are deciding to discuss at another time, that might be phrased:

Taking this offline.


If someone wants detail, they ask: 

Can you explain this further?


How so?



It’s direct. It’s emotionless. Emoticons are few and far between. Exclamation points are rare. 

I’m not on a roller coaster. I’m not going from winky faces and a Thanks!!! at the end to a sudden Regards when all of the sudden someone decides to get serious.

If someone disagrees with me, they say so. We hash it out, typing away with our headphones on sitting three feet away from each other never once looking up. It stays on topic. It’s always about the product, the newsletter copy or the blog post. I know it’s not about me as a person. What freedom! I can say what I think. They won’t take it personally, because it isn’t personal. It’s just an email.

Disagreement or consensus, either way the email exchange will probably end with a period. We look up and go to lunch. There, sitting face-to-face we can enjoy each other’s real smiles–not emoticons, our real excitement–not exclamation points, our real laughter–not our lol’s.

That’s because emotions and personalities are better felt, communicated and appreciated outside of a context with such brevity and oversimplification. 

But that’s the thing. It’s email. Why not keep it simple? Free yourself and your co-workers to actually get things done, get decisions made and do things efficiently without having to second guess the hidden meaning behind that signature or mood in that greeting.




I saw the best minds of my generation destroyed by brevity, over-connectedness, emotionally starving for attention, dragging themselves through virtual communities at 3 am, surrounded by stale pizza and neglected dreams, looking for angry meaning, any meaning, same hat wearing hipsters burning for shared and skeptical approval from the holographic projected dynamo in the technology of the era, who weak connections and recession wounded and directionless, sat up, micro-conversing in the supernatural darkness of Wi-Fi-enabled cafes…” McSweeney’s Internet Tendency: Tweet

How Many Calories Do You Burn on Twitter?

I saw a great piece on Mashable yesterday that begs the question: How many calories do you burn while using Twitter?  Want to find out? Check out a fun Twitter application called TweetCalories, which shows how many calories you burned over the last 24 hours by Tweeting.

Screen shot 2010-05-16 at 7.15.36 PM

I didn’t Tweet too much over the weekend, so I only scorched a measly 2.06 calories. I think you burn more calories sneezing. I might Google that. Furthermore, this isn’t actually meant to be a top-notch weight-loss tool, but rather, it’s a marketing trick for a fitness center in Brazil.  I happen to think this is a cute technique though, not to mention somewhat successful on the viral side of things.  I mean, they got me to blog about it, right?

Photo Calorie iPhone App Measures Calories


You grab a stack of chocolate chip cookies on your way out of the office potluck party.  You also grab a quick photo of your snack with your iPhone.

Screen shot 2010-04-08 at 1.45.34 PM

If you were using PhotoCalorie, the free iPhone application could generate some feedback, letting you know how each cookie had roughly 100 calories – so your snack ran you around 400 calories in total.  (Bummer! I guess it might be a salad for dinner.) PhotoCalorie would also log your snack in a food journal, helping you track your meals day by day.

I’m sold! When they get the iPhone on Verizon, guess what the first app I download will be.  And as a new Boston girl, the project is particularly close to my heart, as it was developed by a group of researchers from MIT, Boston University and Harvard. Boston is so smart.

Learn more about PhotoCalorie in this Boston Globe article, also, follow them on Twitter @PhotoCalorie.

Twitness! Who’s on Your Twitter Fitness List?

When I’m not working out or eating or making healthy/yummy food…or blogging about working out or eating or making healthy/yummy food…I’m Tweeting. A lot.

Twitter lists are nothing new, but I’m still loving them and adding to mine on a regular basis.  It helps me organize my personal network as well at categorize the conversations I’m following. For the most part, I follow people who chat about marketing, PR and social media.  But I embrace my inner health nut by keeping up to date on Tweets about health and fitness.

Here is my fitness list from Twitter:

SELF Magazine@selfmagazine – Official Tweets from SELF magazine

Chalene Johnson@chalenejohnson – Super friendly and super fit. Creator of Turbo Jam, TurboKick, and Chalean Extreme, just to name a few.

Fit Sugar @fitsugar – Check out this fitness blog at

Gaiam@gaiam – Hippie food, organic fibers, granola-crunching yoga-freak awesomeness. Namaste, ya’ll.

YogaDork@yogadork – Check out this yoga blog at

Jillian Michaels@jillianmichaels – It’s Jillian from The Biggest Loser!

Bob Harper @mytrainerBob – It’s Bob from The Biggest Loser!

Hungry Girl@hungrygirl – Check out this nutrition blog at

Smash Fit @smashfit – Tweets from Smash Fit founder Heather Frey. Trainer/client match-making at

Bethenny Frankel@bethenny – Bethenny is the “health foodie” and that awesome chick from Real Housewives of NYC

Taryn Perry @choose2befit – Taryn is a hot mom! She is  a Beachbody coach with great advice and will she take the time to personally answer your questions about P90x and Insanity.

Tony Horton@tonyhorton – Tony is an animal. He created P90x, Power 90, and Ten Minute Trainer. (Tony darling you need to Tweet more!)

Mark Sisson @mark_sission – Check out his blog at to learn about the Primal Blueprint approach to health

Eat This Not That @etnt – What’s the best of two evils? Check out the Eat This Not That nutrition books

Women’s Health Magazine @womenshealthmag –  Official Tweets from Women’s Health Magazine

SHAPE Magazine @SHAPE_magazine – Official Tweets from SHAPE Magazine

Oxygen Magazine @Oxygen_magazine – Official Tweets from Oxygen Magazine

Healthy Eats @healthyeats – Check out this nutrition blog at

Jackie Warner @jackiewarner10 – The star of Bravo’s Workout, fitness icon, uber-intimidating trainer-to-the-stars, creator of Sky Sport Spa, entrepreneur, self-made millionaire by age 22..nbd. This lady inspires me. (Tweet more, please!!)

I hope this helps you find some great information that will motivate you 140-characters at a time.  Have any suggestions for me? Who else should I follow to get my health nutty Twitter fix?

Snack on This:’s Eat Like Me Blog

You know those affected phony hipster peeps who ride the T and read mystery books, Jane Austen novels, and Hemmingway's best of the best?

Yea… that's not me.  Working in consumer PR (read: fashion clients), I'm surrounded by free copies of the check-out line's greatest hits – namely: US Weekly, People, Cosmo, etc.  That and some coffee? Let's get this commute party started.

So these magazines.  You know what one of the top stories is every time?  Some skinny celebrity and her miracle 1,200 calorie diet.  You read this stuff, wonder if you could do the same thing, and then you proceed to feel guilty five hours later when you're stuffing yourself with office potluck party cupcakes.  Yet, at the end of the day you come to your senses and call BS on the whole thing. Yea freaking right [insert celebrity name] actually eats that.  Adderall and Belvedere aren't exactly the South Beach Diet.Self_printlogo (1)  

 What you need to read is Cristin Dillon-Jones' Eat Like Me blog on  She's a legit registered dietician who blogs about her day-to-day diet.  The point is plain and simple: you can have a busy life and still eat healthy.  She leads by example.  It's realistic and motivating to read Cristin's cooking tips, shopping ideas, and responses to reader questions.

One of the things I love most is that at the end of each post, Cristin describes her meal in terms of what nutrition it provides.  So often "healthy" is qualified by how little the portion is, how few calories it is, how low-fat it is.  It's always focused on taking in less of something.  It's about deprivation.  Here, the focus is how much the meal gives.  It's about fueling your body with what it needs.

It's almost cool enough for me to get one of those iTampon I mean iPad things so I can enjoy it on the T.