Lately I’ve been helping clients set up metrics-driven processes for marketing.
This is different for every company, of course, but the more I go through this the more I firmly believe one thing – You have to be careful what metrics you track.
I say this because what you measure determines how you spend your time and how you perceive your progress. These are two very important things for an employee and the company that employee works for.
Little Rocks and Big Rocks
Increasing the open rate on your startup’s newsletter by 20% sounds great. If there are ten people on that list, who cares? [Read more...]