A few weeks ago, I had the pleasure of filling in for a marketing class at The Startup Institute. It was a super last minute thing, so I spent most of the time answering random questions about startups and marketing. Even though I didn’t have a formal program, people told me it was fun and helpful.
At some point during the chat, one student told me: “You should start a marketing agency!”
“I did,” I replied.
Quietly over the past year, I’ve done marketing consulting for almost a dozen startups while working on my line of blazers for professional women launching this fall.
The one year point sounds like a decent time to share some learnings. So grab some popcorn and a cozy seat. Here’s what I’ve got: (more…)
A few months ago my friend sat down with me to figure out a website thing that I’d been stuck with for weeks.
Long story short: After weeks of Googling, watching screencasts, and getting lost in a seemingly endless trail of forum threads, I still couldn’t figure out how to do this on my own.
We sat down at a coffee shop and he helped me out.
When he got stuck, Googled he did. (more…)
This conversation keeps coming up with fellow founders and consultants so wanted to share my thoughts.
Oftentimes, you look at a startup’s website and you see them describing themselves as being “The _____ for everyone.”
I have to admit, I really hate this approach. But I appreciate how hard it is to narrow down.
The reality is, the goal shouldn’t be to focus on everyone. The goal should be to tightly focus on a big audience. (more…)
My big accomplishment this month: I changed my company’s name from House of Betsy to Cube Riot, so now you can find us at CubeRiot.com and as “CubeRiot” on all social media channels.
Transitioning away from something that overtly called out the Made in the USA thing (Betsy = Betsy Ross, maker of the American flag) was tricky for me. But after a lot of thought, it felt right.
I worry about the garment industry becoming “green washed” the way that the organic food movement has. For a mainstream audience, the quality and fit of the product matters most. The fact that something is made in the US or uses organic fabric is usually an added bonus, not a core feature. (more…)
My political opinions generally sway to the left, but more than anything they are based on the facts I know about just a few topics. It’s a big, confusing world out there. So, I sink my efforts into knowing the hell out of a few things and vote accordingly.
This also impacts how I talk about politics. If I don’t know a ton about a topic, I’m less inclined to take a strong opinion about it if it comes up in conversation. (more…)
Lately I’ve been helping clients set up metrics-driven processes for marketing.
This is different for every company, of course, but the more I go through this the more I firmly believe one thing – You have to be careful what metrics you track.
I say this because what you measure determines how you spend your time and how you perceive your progress. These are two very important things for an employee and the company that employee works for.
Little Rocks and Big Rocks
Increasing the open rate on your startup’s newsletter by 20% sounds great. If there are ten people on that list, who cares? (more…)
This op-ed by Jessica Livingston about why startups should focus on sales, not marketing, has gotten a lot of chatter recently. Given that I’m working with several early stage startups on marketing right now, I figured I should offer my perspective.
My hope is that for founders, this post helps you decide if you should hire a marketer. For marketers, I hope this helps you decide if you should accept a job offer as a first marketing hire, and helps show you what you should focus on. (more…)
Startups are known for being fast-paced. But anyone who has worked for an early-stage venture knows that isn’t always the case.
When you lack infrastructure as a company, it’s tough to gain momentum and get things done.
It can be unclear who owns decisions in flat organizations.
You’re often doing things for the first time. There aren’t any past practices to rely on for guidance. (more…)
It’s graduation season and I keep seeing all kinds of “advice to the class of 2014” blog posts. I have now been out in the real world for five whole years. Given my five years of real-world experience and that I am now an expert on everything ever, I present to you my thoughts for the class of 2014.
My thoughts can be compiled into one sentence, actually: (more…)
To catch you up if you missed my post from last week, I’m off into a new career direction of consulting.
I was so overwhelmed with gratitude for all of the messages of support, and somewhat surprised to hear from many others that they struggle with similar “self-branding” issues.
In my last post I promised to share my process with you. I tried a number of different methods to refine my offering, and some worked better than others.
Here’s what I’ve got so far. (more…)