The Professional Stuff
I just joined One Mighty Roar as the marketing lead for Robin, an Internet of Things platform. Prior to this I held marketing roles at Localytics, Shareaholic and oneforty (acquired by HubSpot). With every career choice, I’ve always optimized for learning. It has served me well so far.
In addition to this blog, my work has appeared in Mashable, Bostinno, Social Media Examiner and Social Fresh. I consider myself an advocate for startups and marketing and speak somewhat regularly on those topics.
The Fun Stuff
I live in Boston with a sweet and handsome guy who makes me laugh every day. When I’m not in the office I love doing anything physically active – running, spin, yoga, weights… all of that. I’m a bit of a health nut. When I’m relaxing I love coffee and wine and enjoying either one with my best friends.
My passion project is House of Betsy, a socially-conscious fashion blog. I think informed consumerism is among the greatest expressions of gratitude people lucky enough to live in the developed world can make. I also believe that thoughtful, strategic wardrobe development would reduce the distraction, frustration, wasted time and debt experienced by many women who struggle to “dress for the job they want” in a man’s world. I ultimately look at this project as female empowerment.
I also blog for Marketing on the Rocks with my three best friends.
I grew up in Orchard Park, NY. People always ask me if I’m a Bills fan since I’m from Buffalo, but I honestly just don’t follow sports all that much, so the answer is no. I have a little bit of an accent by Boston standards. I miss Wegmans and Tim Hortons a ton.
I fit the Myers Briggs INFP profile to a tee.