Thanks for visiting! I’m @JanetAronica on Twitter. I joined Shareaholic as employee #4 and I’m the Head of Marketing there. Shareaholic is a company that makes content sharing and discovery tools for publishers. I lead our user acquisition, PR and content marketing efforts and generally try to make stuff gets done at a quickly growing startup. If data, bloggers and ad tech are your type of thing, we’re hiring.
Prior to this I was a marketing manager for HubSpot, an inbound marketing and marketing automation software company. I joined HubSpot after they acquired oneforty, where I ran marketing and community stuff. Linkedin talks a little more about my professional journey.
I grew up in Buffalo and graduated from St. John Fisher College. They gave me a BA in Communication/Journalism. After that I moved to Boston. Love me some citylife, but I miss Wegmans a lot and talk about this fact at an awkward frequency. Anyway, this post tells the “move to Boston” story in a little more detail.
I love writing and feel lucky that it’s a huge part of my job. Unfortunately that doesn’t leave a ton of time to write here, but you can watch for my stuff on the Shareaholic blog, Bostinno, Social Media Examiner or Social Fresh.
About me personally: I talk to my parents every day. They are my rock and point of reference, which I think is important to have in the rollercoaster startup life. I have really amazing friends. They are my Boston family and really important to me. I’m a health nut and a runner. I’ve done 3 half marathons and a bunch of other 5k’s and stuff. I’m training for another 1/2 this fall. I also like yoga, smoothies and when I don’t feel so healthy… wine 
I’m totally some other marketer’s buyer persona I suppose. I’d say I’m a friendly and open person but I do get overwhelmed at the conferences and big events – I’ll take a one-on-one coffee or Skype date over that stuff any day. I’m also not afraid to just put that sort of thing out there, which I think is a personality trait worth noting in and of itself.
I try to make myself as available as possible to other marketers for connections, advice, pep talks….trading startup war stories…especially for PR and marketing students. People were very helpful to me when I was a student and wasn’t sure what kind of marketing I wanted to do, and I feel compelled to pay it forward, even if that’s just a quick coffee date or email. If I can’t help you personally, I’ll try to connect you with someone who can. Reach out anytime: [email protected].
That’s it for me! Thanks for stopping by!
<3 Janet
