About Me

Hi! I’m Janet.
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I’m building Cube Riot. We’re making a line of insanely well-made lady blazers for the workplace. We’re launching in the fall 2015.

And lookie lookie. We just got samples.


You can sign up to get updates about it here.

While getting Cube Riot off the ground, I’m doing marketing consulting. I help startups with marketing strategy — user acquisition, messaging… you name it. I’m well-rounded and have experience in a variety of marketing channels and tactics, so if you need help getting people psyched about your products, we should talk.

Over the years I’ve written about a wide array of topics on this blog, always under a general theme of sharing my journey with others and hoping they find something useful in the content. This blog goes back to 2008, my senior year of college. It follows my time trying to get a PR job during a recession, moving to Boston, getting into the startup thing, and now going off on my own. Time flies! Luckily I’d say the writing has improved along the way.

On the personal side, I’m 28 and I live in Boston. I’m a really hard worker and super career focused, but I have a close group of girlfriends here who are everything to me, more like family. You can often find us out to dinner, going for a walk, checking out a new workout class together, or drinking wine and laughing on each other’s couches. And when not together, we’re on group text.

Here’s a picture of us at SXSW in 2011. This one’s a classic. You can tell how much fun we have. :)


I also have my family in Buffalo I’d do anything for. I still talk to my parents every day, which makes me a big dork of a 20-something I know… but that’s me. There’s no shame here. And I have that one best friend from high school that I still talk to constantly even though we can’t see each other as often as we’d like. The more I do startups the more I can say that it’s so important to have that group of people that’d love you no matter what you do for a living. I feel grateful that I have them.

That’s all for now. You can say hi to me on Twitter @JanetAronica to chat more!