Hi! I’m Janet.
Here’s stuff about me:
I’m the founder of Cube Riot. We’re an apparel brand for the modern career woman and we’re working on our first product, blazers. Sign up for our newsletter to get in on the action.
While getting Cube Riot going, I’m doing marketing consulting. I’m a full-stack marketer who likes to get things done and gets along with sales people, engineers, interns, and even founders and VCs. I help startups with marketing strategy — user acquisition, messaging… you name it. I can zoom out and be strategic, but I’ll still jump in and write your blog post. After working for startups for five years and starting my own, I’ve seen a lot, and I’m always excited to share that with others. I’m well-rounded and have experience in a variety of marketing channels and tactics, and I’m currently taking on new clients. So if you need help getting people psyched about your products, we should talk.
Over the years I’ve written about a wide array of topics on this blog, always under a general theme of sharing my journey with others and hoping they find something useful in the content. I think a lot of people blog from the point of view of being the expert, but I like to think this is more about me just sharing stuff I’m learning along the way.
This blog goes back to 2008, my senior year of college. It follows my time trying to get a PR job during a recession, moving to Boston (after skipping a midterm to do a bunch of informational interviews and then moving here for a $10/hour internship…YOLO?), getting into the startup thing, and now going off on my own.
If you’re ever bored on the T or need some reading material between flights, here are a few of the posts I’m proud of for various reasons:
- Waving the Flag [Part 1]
- What Should Women in Startups Wear to Work?
- 4 Lessons From a Year of Marketing Consulting for Startups
- When It Comes to Startup Metrics, Focus on Big Rocks
- Advice for the Class of 2014: Accept That There is No Path
- Cancer Has a Marketing Problem
- How I Got My First Job in Boston
Me, The Person
On the personal side, here’s me:
I live in Boston in the North End. For fun, I run (training for a 1/2!), do spin classes (Flywheel!), and love to wine and coffee. I spend as much time as I can with my friends and talk to my family (in Buffalo) as much as possible.
(If you guys ever wander over to this page and read this, you know who you are. I love you more than you can possibly imagine and you make everything worthwhile.)
I love connecting with new people! I especially love being helpful to college students and other startups if I can be. Email me at email@example.com.
Ok that’s all for now. You can say hi to me on Twitter @JanetAronica to chat more if you want.