About Me

Hey! I’m Janet.

I’m a marketing consultant helping startups with user acquisition and retention. I’m well-rounded and have experience in a variety of channels. My previous experience includes: Content Marketing Manager, Localytics; Head of Marketing, Shareaholic, Director of Marketing and Community, oneforty (acquired by HubSpot). This is my LinkedIn if you’d like to learn more.

Over the years I’ve written about a wide array of topics on this blog, always under a general theme of sharing my journey with others and hoping they find something useful in the content. This blog goes back to 2008, my senior year of college. It follows my time trying to get a PR job during a recession, moving to Boston, getting into the startup thing, and now going off on my own with consulting. Time flies! Luckily I’d say the writing has improved along the way.

I’m also building House of Betsy, which is a new way to build a wardrobe you love by shopping with a strategy.  I’m passionate about re-igniting American manufacturing, think you’re not dressed for success if your blazer was sewn by an eight-year-old, and see professional fashion for women as a pathway to bridge these ideas.

I grew up outside of Buffalo, NY in Orchard Park. As a marketer, you can understand why I’m pretty picky about brands I profess to like because I know the work behind creating that image. So that said, I’m excited to see an Upstate NY brand that I love and grew up with, Wegmans, infiltrating Massachusetts. Oh, and it’s definitely going to be a Bills year. Totally.

I graduated from St. John Fisher College. Their Communications program is really good – always happy to answer questions about that or talk about the benefits of going to a smaller school, student loans be damned.

So that’s all for now. You can say hi to me on Twitter @JanetAronica to chat more. :)