About Me

Hey! I’m Janet.

I’m building Cube Riot, a direct-to-consumer brand for the business casual woman – beginning with blazers. We’re launching in 2015 and you can sign up to get updates about it here. I’m really excited about it. :)

While getting House of Betsy off the ground, I’m doing marketing consulting. I help startups with user acquisition and retention. I’m well-rounded and have experience in a variety of channels. My previous experience includes: Content Marketing Manager – Localytics, Head of Marketing – Shareaholic, Director of Marketing and Community – oneforty (acquired by HubSpot). This is my LinkedIn if you’d like to learn more.

Over the years I’ve written about a wide array of topics on this blog, always under a general theme of sharing my journey with others and hoping they find something useful in the content. This blog goes back to 2008, my senior year of college. It follows my time trying to get a PR job during a recession, moving to Boston, getting into the startup thing, and now going off on my own. Time flies! Luckily I’d say the writing has improved along the way.

So that’s all for now. You can say hi to me on Twitter @JanetAronica to chat more.