No company’s marketing has moved me in the past few years quite the way that Chubbies has.
Chubbies makes short shorts for frat bros, and they are on a crusade to rid the world of cargo shorts one pair of gingham print “Danny Dukes” at a time.
The mission is concise and clear, and in a startup world full of “It’s this for that!” and 200-floor elevator pitches, I appreciate the focus. Maybe Chubbies wants to be this huge lifestyle brand one day. Maybe they have this big, broader vision in mind. It’s possible, in fact, probable, given what I know of founders so far. But that they were able to dodge the shiny objects and channel those dreams into a single focus is an accomplishment to be revered. [Read more...]