A few weeks ago I filled in for a marketing class at Startup Institute. It was a super last minute thing, so I spent most of the time just answering random questions about startups and marketing. People tell me it was actually helpful.
At some point during the chat, one gentleman told me: “You should start a marketing agency!”
Quietly over the past year, I’ve done marketing consulting for almost a dozen startups while working on Cube Riot — my line of blazers for professional women launching this fall. The one year point sounds like a decent time for some learnings, so here’s what I’ve got for ya. [Read more…]