This conversation keeps coming up with fellow founders and consultants so wanted to share my thoughts.
Oftentimes, you look at a startup’s website and you see them describing themselves as being “The _____ for everyone.”
I have to admit, I really hate this approach. But I appreciate how hard it is to narrow down.
The reality is, the goal shouldn’t be to focus on everyone. The goal should be to tightly focus on a big audience. [Read more…]