Techy People Google Things Too

A few months ago my friend sat down with me to figure out a website thing that I’d been stuck with for weeks.

Long story short: After weeks of Googling, watching screencasts, and getting lost in a seemingly endless trail of forum threads, I still couldn’t figure out how to do this on my own.

We sat down at a coffee shop and he helped me out.

When he got stuck, Googled he did. [Read more…]

Marketing an Ethical Fashion Company Without Being Preachy

shop-smart

I get psyched about ethical fashion and it’s a main reason why I started Cube Riot.

The full story is deserving of another post, but my interest in where our stuff gets made comes from reading a book about a year ago called Overdressed, which is kind of like Fast Food Nation but for the fashion industry… but so so much better and life-changing for ladies of a particular generation raised on $4 t-shirts at Forever 21 and overpriced garbage at Abercrombie. [Read more…]

Pick One Big Audience

This conversation keeps coming up with fellow founders and consultants so wanted to share my thoughts.

Oftentimes, you look at a startup’s website and you see them describing themselves as being “The _____ for everyone.”

I have to admit, I really hate this approach. But I appreciate how hard it is to narrow down.

The reality is, the goal shouldn’t be to focus on everyone. The goal should be to tightly focus on a big audience. [Read more…]

How to Have An Opinion

My political opinions generally sway to the left, but more than anything they are based on the facts I know about just a few topics. It’s a big, confusing world out there. So, I sink my efforts into knowing the hell out of a few things and vote accordingly.

This also impacts how I talk about politics. If I don’t know a ton about a topic, I’m less inclined to take a strong opinion about it if it comes up in conversation. [Read more…]

20 Debates Your Startup Should Stop Having Today

Startups are known for being fast-paced. But anyone who has worked for an early-stage venture knows that isn’t always the case.

When you lack infrastructure as a company, it’s tough to gain momentum and get things done.

It can be unclear who owns decisions in flat organizations.

You’re often doing things for the first time. There aren’t any past practices to rely on for guidance. [Read more…]

Progress

To catch you up if you missed my post from last week, I’m off into a new career direction of consulting.

I was so overwhelmed with gratitude for all of the messages of support, and somewhat surprised to hear from many others that they struggle with similar “self-branding” issues.

In my last post I promised to share my process with you. I tried a number of different methods to refine my offering, and some worked better than others.

Here’s what I’ve got so far. [Read more…]

Career and Life Update, the Sequel

As you could tell from my last post, I was in a career transition mode in December. I’m excited to share that I officially joined One Mighty Roar to lead marketing for our Internet of Things platform, Robin.

One Mighty Roar began as a digital marketing agency. Through client work we developed a few different products. One of the products was technology for connected experiences, so now we are rolling those capabilities out into a spin-off Internet of Things platform called Robin. We launch this spring and you can sign up for our beta here, although I think the audience that reads this blog would be more interested in just learning about the Internet of Things and subscribing to our blog. [Read more…]